New Ideas / The Geometry of Miracles
In the play 'Geometry of Miracles' of the French-Canadian author Robert Lepage, the grand master of American architecture Frank Lloyd Wright makes a deal with the devil. He will get back his youth if he can solve the following conundrum: "How can you transform a straight line into three dimensional form." Wright takes his pen and draws a spiral. Wright uses the tools of his trade and finds an amazingly simple solution.
A dancer, a concert pianist or a cook would have found other answers referring to the respective treasure trove of imagination and experience. Then each one might have hoped that the devil has a particular predilection for dancing, music or cookery. Inspiration and innovation are the founding stones of every good event. The orchestration of memorable experiences depends on a consistent leitmotif and many good and creative ideas.
Planning / Adventures in Wonderland
"Oh dear! Oh dear! I shall be late!" the white rabbit was saying to himself while passing Alice and her sister in 'Alice's Adventures in Wonderland.' Then the rabbit took a watch out of its waistcoat, gazed at it and suddenly popped down a large rabbit hole. Down went Alice, burning with curiosity and without knowing of how in the world she was ever going to get out of it. In a dazzling array of kaleidoscopic experiences she meets strange creatures and undergoes many bizarre and wondrous experiences.
Alice‘s adventures in wonderland incorporate every ingredient of a perfectly planned themed entertainment — awakening at the right time included. The opening with the agitated white rabbit makes one curious. The rabbit hole is the secret place, which we all want to see. Each show act is mind-boggling. To achieve this state of flawlessness the strings must be finely spun in the background. What should take place at what point of time, who is doing what, which is the limiting factor for the execution of an idea, what framework is essential. When creating ideas we look into the sky, when executing them we are firmly rooted on the ground.
Directing / The magic baton
It resembles a magic wand in size and shape and is used to cast a spell on the orchestra: the 'dirigens instrumentum' or in popular talk the 'baton', which is used by conductors to create and control the ensemble performance of music. Until the early 19th century hardly any professional conductor used it. Instead the composer stood at the organ or at the harpsichord to emphasize the metrical rhythm with his hands. Then in the time of Carl Maria von Weber, Hector Berlioz and Richard Wagner the size and complexity of the orchestra ensembles became immense. This is how the baton came in and how the role of the modern conductor was born.
In a way, a comparable development and a similar fundamental change took place in the event industry in recent years. With the rise of digital media and technology, there are more channels available and also the cycle of events has been extended. Much of the experience takes place onsite, online and on demand. Today events are increasingly about serving a community and about content delivery, along with driving a quality audience. This new complexity has enhanced the orchestration of current events and has resulted in a new way of supervising events that fit closely with the work of the modern conductor.
- Theme, Concept, Strategy
- Creation of programs, estimation of costs
- Project Management, On-site coordination