Social: The Digital Stage of Travel

Travel today involves interacting with digital, especially social media. Youtube, Instagram and facebook are used for research before a visit and for information gathering on the spot. After the trip, they are used to deepen the travel experience. They are continuous companions of the contemporary traveler and constant reference points throughout the journey.

Transmedia storytelling therefore is essential to penetrate all the noise which clutters the competition for human awareness. It is the most important instrument in the management of place perception.

The Process

AGILE :: TRANSPARENT :: RESPONSIVE
Analysis

At the beginning stands the analysis of the actual situation. Goals, target groups and channels are defined.

Planning

The goals are assigned to platforms and content. The team is determined.

Development

The content (like photos, graphics, audio, film, texts) is researched and developed.

Implementation

According to the editorial plan, the content is posted in the assigned social channels.

Measuring Success

Monitoring and performance measurement of the KPIs are the basis for the next development cycle.

Optimization

The need for optimization is identified and implemented in a new iteration.

The Social Media Toolkit

Social media marketing is a holistic process.
positioning

BLOG. The content is prepared for specific target groups. Well suited for positioning and distribution of content in social networks.

perception

INSTAGRAM. Due to its reach and the combination of text and image, it is the ideal instrument to increase brand awareness and generate potential new customers.

conversion

YOUTUBE. The strongest tool in our kit. It plays on all keyboards, its spectrum ranges from positioning to customer loyalty.

retention

SOUNDLCOUD. Voiceovers can explain complex relationships. Ideal for retaining existing customers and turning them into multipliers.

community

FACEBOOK. Currently the community tool number 1. Good platform for spreading blog, soundcloud and youtube stuff.

turbocharged

SOCIAL ADS. Recommended for the definition of target groups, building reach fast and increasing the perception of events.

Interested in a collaboration?

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